Read this article from USA Today, “Banks Smarten Up Branches to Woo Customers”. Banks like Bank of America, Citibank and Chase are now saying they want to “deepen relationships”. Just because they want to doesn’t mean they will succeed. That
Read more →We’ve talked in previous days about finding out what your customer values. What’s most important to your customer in a banking relationship. When we conduct phone shops it’s very rare to have an employee ask more that two profiling questions.
Read more →They key to a successful business is having a network of Advocates singing your praises. It’s called word of mouth marketing and it works every time it’s implemented. One aspect often neglected in an Advocate Culture is making yourself an
Read more →If you think Bank of America is your competition then maybe you’re as bad as they are. We do tons of shops and with many of the big banks it’s usually the same. They’re horrible on the phones and they
Read more →Ask your customers this question. What do you like most about your other banking relationships? It’s safe to make the assumption that your customers are doing business with other banks. Then listen. If you’re customer says you are the only
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