Trying to think of that perfect Christmas gift for your best business customers? Have you already sent a nicely decorated basket of assorted cheeses, meats and crackers or maybe an awesome can of flavored popcorn? The thought may be in the right place, but if you want stand out from all the other gift baskets, try giving life to their business for Christmas or as we say, be a Life Giver.
Being a Life Giver is nothing more than sending your customers to your best business customers and at the same time giving your personal business. If she owns a Subway shop, guess what? You now love Subway and eat there regularly. He’s an accountant? Guess what? He’s now your accountant. In other words, they give life to your business, you should give life to theirs. Those who have this as part of their retail strategy and get this process, have an understanding of relationship banking. Those who don’t get it… Plan on your gift going virtually unnoticed?
Putting this into action… Track it and make it a team effort with everyone in your branch or department. If you have a plan, a goal and a consistent process for tracking, then you’ll have great success. And, this time next year, even if you decide to send “a gift” (we’ll talk about that tomorrow) to your best customers, your gift will certainly stand out.
