It’s always interesting to see the large sums of money banks spend on advertising and marketing in order to drive business into the branches while at the same time seeing how little time and money is spent on making sure employees are ready to receive the calls and business this very advertising and marketing drives in. With the pressure the federal government is placing on banks and their ability to generate income you’d think banks would be making the most of every opportunity that advertising and marketing sends their way. Sadly, the opposite is true. Excuses are made, and accepted, for poor performance and no real change is implemented.
The big banks’ answer is to pitch product and raise fees. The community bank’s answer has to be relationship banking and advocacy. Think about this… the big banks are doing a much better job of raising fees and pitching products than community banks are doing building relationships and creating advocates. I just don’t get…
