What? A customer moves her banking and investment business because of a remarkable job on the phone? For those of you who don’t think the phones are a big deal, listen to this hero story of an employee driving in new business (Jamie M… You Rock!!!). Over 50% of potential customers will call your bank before making a decision. You’re either driving that business into the bank or you’re driving business away from the bank? Our research and experience tells us the vast majority of employees are driving business away. Banks that are focused on deposit acquisition by ensuring their employees are remarkable on the phones are seeing amazing results.
