Proactive people recognize possible issues or complaints, own the issue/complaint and solve the issue.
Reactive people wait for the complaint, pass it along to the next employee as quickly as possible or just kick the can down the road and hope the issue or complaint magically goes away.
Proactive will gain trust, build relationships and create advocacy.
Reactive will create stress, add extra work and lose customers.
We find it amazing how many people simply choose to take the reactive approach. It makes no sense. We’d classify these folks as either Lazy, Crazy or Stupid. Our recommendation is to go for Proactive.
