Ask your customers this question. What do you like most about your other banking relationships? It’s safe to make the assumption that your customers are doing business with other banks.
Then listen. If you’re customer says you are the only banking relationship he has then continue to build on that relationship in order to move that customer to an advocate relationship. In all likelihood the customer will tell you about his other banking relationships. This conversation will help you move the process forward on capturing all of his banking business. This conversation may also reveal where you need to improve. Regardless, talk about the relationship, communicate and work towards becoming the only banking relationship your customers have.
