Quick, name your top 3 advocates! If you hesitated, that’s not good. Your top 3 should always be top of mind. They are the customers that have sent you the most (profitable) business this year. Take some time over the next couple of days to list your best of the best, your top 3 or so advocates and get creative on ways to thank them for the business they have sent you this year. Think about their family, their hobbies and interests. What can you do to thank them in a way that will stand out and show how you really appreciate them. Remember, not all ideas have to be expensive, they just have to be memorable, unique and thoughtful based on what you know about them.
