We don’t have anything really new to bring up today, but as we’re talking to different banks this week we are stressing the importance of getting back to the basics of building your business. It seems that many people want a magical solution to bringing in business or they always ask the successful people… “What’s your secret?”, but very few want to take the necessary steps to actually build their business. Reading books and blogs on the latest ideas is all good but the reality is that you need to do certain things in order to build business. We’ve put it in a simple format for you… 5,4,3,2,1. You can do this as a team or if you are a business development officer, you can handle this on your own. Don’t try these things for a week or even a month. Make them the cornerstone of what you do. FYI… These are the minimum, it’s ok to do more.
- 5 Phone Calls per day – Have a reason to call and make the calls.
- 4 Emails per day – It can be business related or on a personal note. It’s about having contact with the relationship.
- 3 Hand-Written Notes per day – Just 3 sentences is all it takes. It could be the follow-up to your email.
- 2 Face-to-Face Meetings per week – We’re not talking about the customer coming to your office. We’re talking about going outside the walls of your office to meet with prospects or advocates to generate new leads and business.
- 1 Referral per week – Send a customer or prospect business at least once a week. You give and you will receive.
Don’t have time to do this? You need to get a calendar and work on a schedule. Make the time to do these simple things on a consistent basis and you’ll have people asking… “What’s your secret?”
