Read this article on how social media like twitter and facebook can impact your business. You’ve heard from us countless times about word of mouth marketing. Comments on social media sites can be like word of mouth on steroids. Most businesses aren’t noticed. They don’t get positive comments from customers about their experience and they don’t get negative comments. Because they are like everyone else and unremarkable they’re simply not noticed. However, some companies are so bad that they do get negative comments. They’re noticed for the wrong reasons. I guess it’s better to be average than bad. But to be remarkable is to get positive feedback, comments and recommendations from your customers. Facebook calls them fans. How many fans do you have and what are they saying? Have you ever had a customer make a positive tweet or facebook post about your business and their recent experience there? Do you even know? If you don’t know, you need to get engaged with your customers and find out what they’re saying. If they’re saying nothing… I hate to be the bearer of bad news but you might be nothing more than average. Like it or not, social media is here and we all need to embrace it and make sure we’re remarkable enough to benefit from it.
